Back to Case Studies
Digital MarketingTechnology

85% Lead Quality Improvement for OQLO

OQLO
2024
6 months
85%
Lead Quality

Overview

OQLO, a cutting-edge technology solutions provider, needed to improve not just lead volume but lead quality. BrandKo designed a targeted digital marketing campaign that delivered high-intent prospects ready to convert.

The Challenge

OQLO was generating leads through paid advertising, but conversion rates were low due to poor lead quality. Their campaigns lacked proper audience targeting and the landing pages weren't optimized for conversions.

Our Solution

We restructured their entire paid media strategy, implemented advanced audience targeting, and created conversion-optimized landing pages that pre-qualified leads before they entered the sales funnel.

Our Approach

1

Audience analysis and buyer persona development

2

Google Ads campaign restructuring with intent-based targeting

3

Landing page optimization with A/B testing

4

Remarketing campaigns for warm audience nurturing

5

Lead scoring implementation to identify high-quality prospects

6

Conversion tracking and attribution modeling

The Results

85%
Lead Quality

Improvement in qualified lead percentage

8.5L
Revenue

Generated through optimized campaigns

15%
Bounce Rate

Reduction through better landing pages

3.2x
ROAS

Return on advertising spend achieved

The team's professionalism and results-driven approach made a significant impact on our campaigns. We're now getting leads that actually convert into paying customers.

Krishnasai Godavarthi
CEO, OQLO

Tools & Technologies

Google AdsMeta AdsGoogle Analytics 4HotjarUnbounce

Next Case Study

250% Revenue Growth for inwoodhomes

Ready to Achieve Similar Results?

Let's discuss how we can help your business grow with proven strategies that deliver real results.

Chat with us